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Caroline Strachan On The Move To Attribute-Based Online Travel Shopping

January 15, 2019


THE COMPANY DIME l CAROLINE STRACHAN


Festive Road managing partner Caroline Strachan explains the challenges faced by corporate booking tools, how some products excel and why 2019 will be a year of change. More


Excerpt: Short’s Travel has an online booking tool allowing the user to attribute-shop hotels. If having a gym is the most important factor to you personally, you get to check a box and immediately your results are updated.


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