Branded Fare Push In Booking Tool Refresh
- Short's Travel Management
- Aug 23, 2017
- 1 min read
Updated: Jul 18, 2023
August 23, 2017

Short's Travel Management has invested in its system this year.
It plans to bring on branded fares, making use of GDS content, and more in-flight amenity information this year. "Whatever the airlines are selling on their dot-com site, we need to make sure we have that same content," said Short's Travel Management CEO David LeCompte.
Short's Travel recently incorporated QPX airline-shopping technology from Google-owned ITA Software in order to expand flight options and add speed to search times. It also has incorporated Booking.com hotel content and launched a mobile Web version of its booking system. More
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